Introducing AVRA

Introducing
AVRA

We are advisors and operators that solve business problems with human capital solutions.

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Our Belief

Talent should be a revenue driver, not a cost center.

Avra is transforming how organizations approach talent strategy, making it central to their development and success.

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People in the office
People in the office

What we do

We offer bespoke human capital services to help businesses work better.

Embedded Recruiting

End-to-end team recruiting full-service recruiting to support team growth

Executive Search

High-stakes, often first of a kind C-suite and leadership placements

Fractional ‘Biz-CHRO’

Strategic and operational consulting as a flexible “CHRO-as-a-Service”

Embedded HR

Outsourcing of both strategic HR leadership and key HR responsibilities

Our core pillars

We are expert, relentless, collaborative strategic partners who really give a s**t.

We are doers

Advisory without action is a commodity. True progress comes from doing and thinking well.

We enable

Over time, we will help your organization run better through application of insight and quality.

We are low ego

We believe in being the plumber, plunger and everything in between in pursuit of getting things done.

We are flexible

You know best what will turn your wheel. We’re not prescriptive on how or for what we are engaged.

Case Studies

How we've helped

We partnered with over 25+ leading tech companies to drive

strategic talent and people initiatives.

  • Grindr is a Nasdaq listed social networking app with $1.5B market cap.
    We rebuilt and owned their recruiting and talent management functions resulting in accelerated product roadmap and hiring velocity

    Avra involvement

    • Rebuilt recruiting standards in line with company transformation goals
      (values-based assessment, interviewing standards, hiring committee, and hiring manager quality index)

    • Restacked headcount prioritization

    • Introduced and managed variable contracting

    • Established talent management processes around onboarding, compensation, performance management in line with effort to ‘raise the bar’

    Outcome

    • Accelerated product / engineering roadmap by 2 quarters

    • Hit hiring targets ~3m ahead of growth plan

    • 8 Staff engineers in ~8 weeks from cold start

    • Established and hired LATAM office

    • Ramped hiring velocity from 3 hires per month 15 hires, with emphasis on P1 hires


  • A.TEAM ($10m+, ~100 employee) Tiger and Insight backed labor marketplace.
    We anchored significant strategy shift from startups to enterprise customers by recruiting key executives, scaling team and standing up rebooted team culture

    Avra involvement

    • Defined talent strategy to enable strategic shift

    • Hired 3x key executives across GTM, Product and Community

    • Rebooted key people management process

    • Scaled GTM team for enterprise sales motion

    • Stood up intentional, international and remote work culture

    Outcome
    Shift in strategy resulted in doubling of annualized revenue YoY


  • Fast Growing Trees ($100M, ~250 employee PE-backed e-commerce retailer turnaround. We owned HR strategy and execution, including leadership hires, performance standards, compensation and more

    Avra involvement

    • Partnered with interim CEO to define talent strategy and organizational plan

    • Hiring key leadership across Finance, Marketing and Tech

    • Rebuilt and relaunched compensation and performance frameworks

    • Owned HR responsibilities in interim and implemented compensation, performance and engagement plans aligned with new structure

    Outcome

    • Reduced cost per hire by 50% and accelerated time to hire by 30%

    • ~10% of workforce who were underperforming were managed out

    • Drove hiring of new team members

Our Production Function

When We Engage

Our Production Function

When We Engage

The Avra Team

A blend of talent operators and subject matter experts

A blend of talent operators and subject matter experts

We prioritize relentless effort, continual learning, empathy, and genuine care.

Arthur Matuszewski

Partner & CEO - Avra
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Michael Newcomer

Partner & COO - Avra
LinkedIn

Joe Penn

GM - Avra Recruiting
LinkedIn

Lucy Meyer

Executive Recruiting
LinkedIn

Kenna Meyerhoff

HR Managed Services
LinkedIn

Sam Blumenthal

Firm Operations &
Managed Services
LinkedIn

Contact

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Our Production Function

When We Engage

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